Venables-Bell & Partners : Introducing Google Fiber

Google's TV and Internet get a cute video.

Published On
Jul 25, 2012

Editor's Pick

Google takes one more step towards domination of the entire Internet. The tech company today announced "Fiber," a $70 per month Internet and television service that puts it directly into competition with companies like Time Warner, Verizon and Optimum. Touted to be a 100 times faster than today's broadband, the service is currently only available in Kansas City, Kan., and Kansas City, Miss. People can pre-register starting now, and then Google will determine, according to the number of registrations, in which neighborhoods Fiber will roll out.

In typical Google fashion, it released this adorable, lo-fi, animated video that shows cars rolling along on an information superhighway, through the ages of the Internet connection, from slow dial-up, to broadband, to the speed of Fiber. Google's famed Street View car also makes a cameo in the film, which shows how a slow Internet speed can affect your life, with buffering YouTube videos, slow download and transfer speeds and trouble getting your emails.

Credits

Date
Jul 26, 2012
Agency :
Venables Bell & Partners
Executive Creative Director/Production :
Paul Venables
Executive Creative Director/Production :
Will McGinness
Creative Director :
David Kim
Creative Director :
Tom Scharpf
Art Director :
Ezra Paulekas
Copywriter :
Kelly Diaz
Copywriter :
Rob Calabro
Director, Photography :
Will Rexer
Executive Producer :
Sam Penfield
Producer :
Leanne Amos
Editing Company :
Lost Planet
Editor :
Tyler Higgins
Sound Design :
740 Sound Design & Mix
Sound Designer :
Eddie Kim
Sound Designer :
Rommel Molina
Sound Design Executive Producer :
Scott Ganary
Music :
Human Worldwide
Mix :
Lime
Visual Effects :
Liquid
Visual Effects Producer :
Erica Headley
Director :
Ben Steiger Levine
Creative Director :
Aaron Duffy
Executive Producer :
Mikha Grumet
Head of Production :
Dave Schulenberg
Production Supervisor :
Tamika Miller
Production Coordinator :
Fryza Griggs
Art Director :
Bob Partington
Storyboard :
Carlos Ancalmo

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Project Type