Venables-Bell & Partners : Introducing Google Fiber
Google's TV and Internet get a cute video.
Editor's Pick
Google takes one more step towards domination of the entire Internet. The tech company today announced "Fiber," a $70 per month Internet and television service that puts it directly into competition with companies like Time Warner, Verizon and Optimum. Touted to be a 100 times faster than today's broadband, the service is currently only available in Kansas City, Kan., and Kansas City, Miss. People can pre-register starting now, and then Google will determine, according to the number of registrations, in which neighborhoods Fiber will roll out.
In typical Google fashion, it released this adorable, lo-fi, animated video that shows cars rolling along on an information superhighway, through the ages of the Internet connection, from slow dial-up, to broadband, to the speed of Fiber. Google's famed Street View car also makes a cameo in the film, which shows how a slow Internet speed can affect your life, with buffering YouTube videos, slow download and transfer speeds and trouble getting your emails.
Credits
- Date
- Jul 26, 2012
- Agency :
- Venables Bell & Partners
- Executive Creative Director/Production :
- Paul Venables
- Executive Creative Director/Production :
- Will McGinness
- Creative Director :
- David Kim
- Creative Director :
- Tom Scharpf
- Art Director :
- Ezra Paulekas
- Copywriter :
- Kelly Diaz
- Copywriter :
- Rob Calabro
- Director, Photography :
- Will Rexer
- Executive Producer :
- Sam Penfield
- Producer :
- Leanne Amos
- Editing Company :
- Lost Planet
- Editor :
- Tyler Higgins
- Sound Design :
- 740 Sound Design & Mix
- Sound Designer :
- Eddie Kim
- Sound Designer :
- Rommel Molina
- Sound Design Executive Producer :
- Scott Ganary
- Music :
- Human Worldwide
- Mix :
- Lime
- Visual Effects :
- Liquid
- Visual Effects Producer :
- Erica Headley
- Director :
- Ben Steiger Levine
- Creative Director :
- Aaron Duffy
- Executive Producer :
- Mikha Grumet
- Head of Production :
- Dave Schulenberg
- Production Supervisor :
- Tamika Miller
- Production Coordinator :
- Fryza Griggs
- Art Director :
- Bob Partington
- Storyboard :
- Carlos Ancalmo
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