Venables-Bell & Partners : Introducing Google Fiber
Google's TV and Internet get a cute video.
Editor's Pick
Google takes one more step towards domination of the entire Internet. The tech company today announced "Fiber," a $70 per month Internet and television service that puts it directly into competition with companies like Time Warner, Verizon and Optimum. Touted to be a 100 times faster than today's broadband, the service is currently only available in Kansas City, Kan., and Kansas City, Miss. People can pre-register starting now, and then Google will determine, according to the number of registrations, in which neighborhoods Fiber will roll out.
In typical Google fashion, it released this adorable, lo-fi, animated video that shows cars rolling along on an information superhighway, through the ages of the Internet connection, from slow dial-up, to broadband, to the speed of Fiber. Google's famed Street View car also makes a cameo in the film, which shows how a slow Internet speed can affect your life, with buffering YouTube videos, slow download and transfer speeds and trouble getting your emails.
Credits
- Date
- Jul 26, 2012
- Agency:
- Venables Bell & Partners
- Executive Creative Director/Production:
- Paul Venables
- Executive Creative Director/Production:
- Will McGinness
- Creative Director:
- David Kim
- Creative Director:
- Tom Scharpf
- Art Director:
- Ezra Paulekas
- Copywriter:
- Kelly Diaz
- Copywriter:
- Rob Calabro
- Director, Photography:
- Will Rexer
- Executive Producer:
- Sam Penfield
- Producer:
- Leanne Amos
- Editing Company:
- Lost Planet
- Editor:
- Tyler Higgins
- Sound Design:
- 740 Sound Design & Mix
- Sound Designer:
- Eddie Kim
- Sound Designer:
- Rommel Molina
- Sound Design Executive Producer:
- Scott Ganary
- Music:
- Human
- Mix:
- Lime
- Visual Effects:
- Liquid
- Visual Effects Producer:
- Erica Headley
- Director:
- Ben Steiger Levine
- Creative Director:
- Aaron Duffy
- Executive Producer:
- Mikha Grumet
- Head of Production:
- Dave Schulenberg
- Production Supervisor:
- Tamika Miller
- Production Coordinator:
- Fryza Griggs
- Art Director:
- Bob Partington
- Storyboard:
- Carlos Ancalmo
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