Nestle's Coffee-mate just started airing TV spots that star one of its newest employees, a guy named Joel Hubbard "who happens to be a gingerbread man living in the real world," according to a company statement. He's got an impressive backstory ("Joel comes to Nestle from a leading social marketing agency...") and he seems like a nice guy, but with the release of a new minute-and-a-half web video, it's become entirely clear that he faces grave danger.
Like the anthropomorphic M&M's characters, everyone wants to eat Joel. But given that he works for Coffee-mate, he just might face the additional horror of getting dunked in a hot cup of coffee first before facing decapitation, amputation and certain death.
Could Coffee-mate's new campaign turn into the next "Dexter" or "Breaking Bad"? Stay tuned!