Will Coffee-mate's New Marketing Exec Be Eaten Alive?

Published On
Oct 23, 2015

Editor's Pick

Nestle's Coffee-mate just started airing TV spots that star one of its newest employees, a guy named Joel Hubbard "who happens to be a gingerbread man living in the real world," according to a company statement. He's got an impressive backstory ("Joel comes to Nestle from a leading social marketing agency...") and he seems like a nice guy, but with the release of a new minute-and-a-half web video, it's become entirely clear that he faces grave danger.

Like the anthropomorphic M&M's characters, everyone wants to eat Joel. But given that he works for Coffee-mate, he just might face the additional horror of getting dunked in a hot cup of coffee first before facing decapitation, amputation and certain death.

Could Coffee-mate's new campaign turn into the next "Dexter" or "Breaking Bad"? Stay tuned!

Credits

Date
Oct 23, 2015
Brand :
Nestle Coffee-Mate
Client :
Nestle Coffee-Mate
Agency :
360i
Chief Creative Officer :
Pierre Lipton
Group Creative Director :
Michael Nuzzo
Creative Director :
Michael Condrick
Creative Director :
Tim Hancock
Creative Director :
Emily Sander
Creative Director :
Adam Gloo
Art Director :
Hans Schenck
Copywriter :
Evan Atherton
Designer :
Matt Lee
Broadcast Production Director :
Sharon Harte
Senior Producer :
Steve Amato
Account Director :
Meredith Meyer
Associate Director :
Diane Myers
Senior Integrated Producer :
Ashley Way
Vice President/Director, Strategy :
Brad Alperin
Senior Strategist :
Meryl Swiatek
Production Company :
Knucklehead
Director :
Rob Leggatt
Executive Producer :
Cathleen Kisich
Line Producer :
Mona Nigro
Director, Photography :
Joost Van Gelder
Director, Food Photography :
Joe Maxwell
Food Stylist :
Esther Nieuwenhuis
Editorial Company :
Cosmo Street Editorial
Executive Producer :
Maura Woodward
Producer :
Danielle Gordek
Editor :
Lawrence Young
Editor :
Tiffany Burchard
Animation :
Click3X
Executive Producer :
Camille Geier
Producer :
Jody Peters
Animator :
Anthony Filipakis
Flame Artist :
Andrew Granelli

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Project Type