Who Knew Buying Toilet Paper Could Be So Terrifying?

Tesco and BBH London Freak Out Grocery Shoppers With Halloween-Themed Campaign

Published On
Oct 26, 2015

Editor's Pick

BBH London recently debuted its first work for U.K. supermarket Tesco, and now it's taking things to a frighteningly funny level with a Halloween-themed campaign.

The retailer recently transformed one of its stores into a "Spookermarket," outfitted with pranks designed to freak out customers as they made their way through the aisles shopping for fresh fish, toilet paper and other goods.

For example, shoppers asking for cuts of meat got a shock when butchers emerged with scary Joker faces, others in the frozen food section encountered shopping carts that seemed to move on their own, while those looking for toilet paper deals got more than they bargained for.

The pranks were captured in an online film and drive viewers to other videos showing them how they can spookify their own homes for Halloween. For example, it offers tutorials on how to make a "head in a jar" or a "severed hand" display, which serve to illustrate the tag, "Every Little Helps." See more of the brand's holiday instructionals on the Tesco YouTube channel.

The films were produced out of BBH's in-house production studio, Black Sheep Studios.


Oct 26, 2015
Production Company:
Black Sheep Studios
Creative Team:
Kate Murphy
Creative Director:
Matt Moreland
Creative Director:
Chris Clarke
Damola Timeyin
Director, Strategy:
Ben Shaw
Analytics Lead:
Saskia Jones
Business Lead:
Holly Ripper
Project Lead:
Alex Walker-Sage
Account Director:
Stephen Jones
Account Manager:
Jemma Marriott
Community Manager:
Tom Cauvain
Sophie Simmons
David Stoddart
Anthony Taylor

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