New York Lottery : Invasion
Thiiiis rich.
Published On
Feb 03, 2013
Editor's Pick
DDB New York (our Agency to Watch this year) returns with a couple of new executions for its "Yeah, That Kind of Rich" campaign for the New York Lottery, which has rich lotto-winners figuring out insanely expensive solutions for the things they have to do. "Writer's Room" features a very funny guy who happens to have a little bit of extra help, while "Alien Invasion" has a scripted alien attack on a close friend -- but to what end?
Credits
- Date
- Feb 04, 2013
- Brand :
- New York Lottery
- Client :
- New York Lottery
- Agency :
- DDB-New York
- Chief Creative Officer :
- Matt Eastwood
- Group Creative Director :
- Richard Sharp
- Group Creative Director :
- Mike Sullivan
- Creative Director :
- Scott Cooney
- Creative Director :
- Sean Labounty
- Head of Production :
- Ed Zazzera
- Executive Producer :
- Walter Brindak
- Production Company :
- O Positive
- Edit :
- Cutting Room
- Editor :
- Chuck Willis
- Assistant Editor :
- Mike Ramirez
- Assistant Editor :
- Steve DiLeone
- Executive Producer :
- Melissa Lubin
- Producer :
- Eytan Gutman
- Colorist :
- Les Rudge
- Audio Engineer :
- Walter Bianco
- Director :
- Jim Jenkins
- Executive Producer :
- Ralph Laucella
- Director, Photography :
- Larry Fong
Need a credit fix? Contact the Creativity Editors
Project Type
Related work

New York Lottery: The New York Lottery's dog band performs a song to get pooches (and owners) excited

New York Lottery: A home inventor 'multiplies' his cat in the New York Lottery's latest spot

New York Lottery: The Brooklyn Bridge, Niagara Falls and other landmarks come to life for the New York Lottery
