Olay : Inverted Commas

For print and outdoor ads featuring P&G's Olay Total Effects, "instead of showing Olay consumers, we thought, Wouldn't it be great just to give them space to talk?" explains Saatchi/N.Y. writer Icaro Doria. "And that's what the cam

Published On
Apr 30, 2006

Editor's Pick

For print and outdoor ads featuring P&G's Olay Total Effects, "instead of showing Olay consumers, we thought, Wouldn't it be great just to give them space to talk?" explains Saatchi/N.Y. writer Icaro Doria. "And that's what the campaign is all about

Credits

Date
May 01, 2006
Client:
Olay
Creative Director:
Tony Granger
Creative Director:
Beverly Okada
Creative Director:
Leo Premutico
Creative Director:
Jan Jacobs
Art Director:
Menno Kluin
Copywriter:
Icaro Doria
Agency:
Saatchi & Saatchi-New York
Brand:
Olay

Need a credit fix? Contact the Creativity Editors

Project Type