Mercedes-Benz : Invisible -- Cannes 2012 Outdoor Grand Prix

Now you see it.

Published On
Mar 05, 2012

Editor's Pick

How do you communicate a car's zero-emission technology? Focus on its "invisible" impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz took to German streets to wow onlookers.

The car runs on F-cell technology, and while its invisibility is dependent on your distance from the car, the effect is still cool enough to make you look twice.

Along with Coke's 'Hands,' the work won the Outdoor Grand Prix at Cannes 2012, lauded for leveraging technology for a real creative use, not just to show off. For more on the effort and Cannes judging, check out our Cannes 2012 coverage.

Credits

Date
Mar 05, 2012
Brand:
Mercedes-Benz
Client:
Mercedes-Benz
Agency:
Jung von Matt/Alster
Director:
Daniel Schmidt
Production Company:
Markenfilm
Head of Marketing:
Lder Fromm
Executive Creative Director/Production:
Thimoteus Wagner
Executive Creative Director/Production:
Fabian Frese
Executive Creative Director/Production:
Gtz Ulmer
Creative Director:
Michael Ohanian
Creative Director:
Jonas Keller
Creative Director:
Martin Strutz
Art Director:
Jonas Keller
Graphics:
Daniel Soares
Concept:
Michael Ohanian
Concept:
Jonas Keller
Post Production:
Tina Rentzsch
Production:
Martin Schn
Programming:
Bettina Ackermann
Programming:
Christopher Schultz
Sound Engineer:
Thomas Keller
Head of Brand Communications:
Anders Sundt Jensen

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Project Type