Mercedes-Benz : Invisible -- Cannes 2012 Outdoor Grand Prix
Now you see it.
Published On
Mar 04, 2012
Editor's Pick
How do you communicate a car's zero-emission technology? Focus on its "invisible" impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz took to German streets to wow onlookers.
The car runs on F-cell technology, and while its invisibility is dependent on your distance from the car, the effect is still cool enough to make you look twice.
Along with Coke's 'Hands,' the work won the Outdoor Grand Prix at Cannes 2012, lauded for leveraging technology for a real creative use, not just to show off. For more on the effort and Cannes judging, check out our Cannes 2012 coverage.
Credits
- Date
- Mar 05, 2012
- Brand :
- Mercedes-Benz
- Client :
- Mercedes-Benz
- Agency :
- Jung von Matt/Alster
- Director :
- Daniel Schmidt
- Production Company :
- Markenfilm
- Head of Marketing :
- Lder Fromm
- Executive Creative Director/Production :
- Thimoteus Wagner
- Executive Creative Director/Production :
- Fabian Frese
- Executive Creative Director/Production :
- Gtz Ulmer
- Creative Director :
- Michael Ohanian
- Creative Director :
- Jonas Keller
- Creative Director :
- Martin Strutz
- Art Director :
- Jonas Keller
- Graphics :
- Daniel Soares
- Concept :
- Michael Ohanian
- Concept :
- Jonas Keller
- Post Production :
- Tina Rentzsch
- Production :
- Martin Schn
- Programming :
- Bettina Ackermann
- Programming :
- Christopher Schultz
- Sound Engineer :
- Thomas Keller
- Head of Brand Communications :
- Anders Sundt Jensen
Need a credit fix? Contact the Creativity Editors
Project Type
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