That Racist Voice in Your Head Comes to Life in Unnerving Aussie Ad
Film by Beyond Blue Shows How Casual Racism is Everywhere
Jul 30, 2014
This unnerving spot from Australian mental health charity Beyond Blue shows the casual racism that many Australians show towards aboriginal Australians, by portraying the racist "voice in your head" as an actual person. It shows people in a variety of different situations -- a job interview, getting a seat on a bus, a storekeeper watching a customer -- where the racism isn't overt, but subtle, motivated by the evil "voice" (a creepy looking guy in black). It's an effective way of depicting the problems of racial discrimination in a world where most people are aware that outright racism is wrong. The spot, by Marmalade Melbourne, points out that problems of anxiety and depression in aboriginal Australians can be exacerbated by these attidues.