That Racist Voice in Your Head Comes to Life in Unnerving Aussie Ad
Film by Beyond Blue Shows How Casual Racism is Everywhere
Editor's Pick
This unnerving spot from Australian mental health charity Beyond Blue shows the casual racism that many Australians show towards aboriginal Australians, by portraying the racist "voice in your head" as an actual person. It shows people in a variety of different situations -- a job interview, getting a seat on a bus, a storekeeper watching a customer -- where the racism isn't overt, but subtle, motivated by the evil "voice" (a creepy looking guy in black). It's an effective way of depicting the problems of racial discrimination in a world where most people are aware that outright racism is wrong. The spot, by Marmalade Melbourne, points out that problems of anxiety and depression in aboriginal Australians can be exacerbated by these attidues.
Credits
- Date
- Jul 30, 2014
- Brand :
- Beyond Blue
- Client :
- Beyond Blue
- Agency :
- Marmalade-Melbourne
- Executive Creative Director :
- Neil Mallet
- Creative Director :
- John Akritidis
- Producer :
- Beaver
- Production Company :
- Guilty
- Director :
- Corrie Jones
- Producer :
- Rohan Timlock
- Director, Photography :
- Shelley Farthing-Dawe
- Post Production :
- Cutting Edge
- Editor :
- Billy Browne
- Colorist :
- Martin Greer
- Online Editor :
- Viv Baker
- Post Producer :
- Bronwyn Ketels
- Sound Director :
- Final Sound
- Music Composer :
- Paul Ruske
- Sound Designer :
- Craig Conway
- Sound Producer :
- Laura Hesse
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