Missing Kids Could Be Right In Front of You

Almacen combines flyer with video to give soccer fans a wakeup call

Published On
Mar 13, 2013

Editor's Pick

An average of three children disappear every day in Argentina. At the final of the national soccer championship, charity Missing Children Argentina handed out flyers with pictures of apparently "missing" kids. Then before the game started, the audience was shown a video telling them that the kids pictured were actually there at the game - reminding them to take more notice in future. The campaign was devised by Argentinean agency Almacen.

Credits

Date
Mar 13, 2013
Brand:
Missing Children Argentina
Client:
Missing Children Argentina
Agency:
Almacen
Co-Chairperson:
Daniel Onorato
Co-Chairperson:
Caio Lucini
Executive Creative Director:
Walter Onorato
Executive Creative Director:
Diego Duprat
Copywriter:
Maximiliano Samaruga
Art Director:
Pablo Kahn
Production Company:
Potrero
Director:
Potrero
Agency Producer:
Diego Schapira
Director, Photography:
Matias Mesa
Post Producer:
Steady Lab
Music and Sound Company:
Twins Music

Need a credit fix? Contact the Creativity Editors

Project Type
Tags