Airwalk : Invisible Popup Store

Virtual sneaker shopping.

Published On
Nov 08, 2010
Invisible Popup Store

Editor's Pick

AR Mobile startup GoldRun, which recently partnered with H&M on a virtual window shopping experience, was back on the scene to launch an Invisible Pop Up Store for Airwalk with Young & Rubicam's Branded Content Division. This past weekend, kicks fans went in search of limited edition Jim Plastic and Jim Tennis Airwalks using the GoldRun app. With the app, they could capture virtual versions of the sneakers that were GPS-linked to locations in New York and Venice Beach, California. Those who snagged the shoes received an exclusive code that allowed them to purchase one of the only 300 pairs made for the Airwalk line.


Nov 09, 2010
Agency :
Young & Rubicam-New York
Developer :
Brand :
Client :
Copywriter :
Felix Richter
Art Director :
Alexander Nowak
Creative Director :
Graeme Hall
Creative Director :
Menno Kluin
Global Director, Creative Content :
Kerry Keenan
Producer :
Jo Kelly
Producer :
Devon Wilson
Executive Creative Director :
Ian Reichenthal
Executive Creative Director :
Scott Vitrone
Executive Director, Content Production :
Lora Schulson
Executive Director, Content Production :
Nathy Aviram

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