Airwalk : Invisible Popup Store
Virtual sneaker shopping.
Published On
Nov 08, 2010
Editor's Pick
AR Mobile startup GoldRun, which recently partnered with H&M on a virtual window shopping experience, was back on the scene to launch an Invisible Pop Up Store for Airwalk with Young & Rubicam's Branded Content Division. This past weekend, kicks fans went in search of limited edition Jim Plastic and Jim Tennis Airwalks using the GoldRun app. With the app, they could capture virtual versions of the sneakers that were GPS-linked to locations in New York and Venice Beach, California. Those who snagged the shoes received an exclusive code that allowed them to purchase one of the only 300 pairs made for the Airwalk line.
Credits
- Date
- Nov 09, 2010
- Agency :
- Young & Rubicam-New York
- Developer :
- GoldRun
- Brand :
- Airwalk
- Client :
- Airwalk
- Copywriter :
- Felix Richter
- Art Director :
- Alexander Nowak
- Creative Director :
- Graeme Hall
- Creative Director :
- Menno Kluin
- Global Director, Creative Content :
- Kerry Keenan
- Producer :
- Jo Kelly
- Producer :
- Devon Wilson
- Executive Creative Director :
- Ian Reichenthal
- Executive Creative Director :
- Scott Vitrone
- Executive Director, Content Production :
- Lora Schulson
- Executive Director, Content Production :
- Nathy Aviram
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Project Type
