Mizuno Pays Tribute to Brazil's Athletic Garbage Collectors
Sneaker Brand Donated Shoes to These 'Invisible Runners'
Published On
Jan 20, 2015
Editor's Pick
In this film from Brazil, sneaker brand Mizuno presents us with an interesting fact -- Sao Paulo's garbage collectors can run up to 20 kilometers per day. The brand decided to celebrate these "unseen marathon runners" by giving them brand new sneakers for Christmas, as seen here. However, the film isn't just a (late) festive ad, it's one that celebrates a whole way of life as it follows the garbage trucks through the streets of Sao Paulo. F/Nazca Saatchi & Saatchi created the ad, which was directed by Fabricio Brambatti of Urso Morto and will run on social channels.
Credits
- Date
- Jan 20, 2015
- Agency :
- F/Nazca Saatchi & Saatchi
- Brand :
- Mizuno
- Client :
- Mizuno
- Executive Creative Director :
- Fabio Fernandes
- Executive Creative Director :
- Eduardo Lima
- Creative Director :
- Pedro Prado
- Creative Director :
- Rodrigo Castellari
- Creative :
- Rodrigo Visconti
- Creative :
- Pedro Hefs
- Media :
- Fabio Freitas
- Media :
- Mauricio Almeida
- Media :
- Luana Gallizzi
- Media :
- Henrique Fogaca
- Media :
- Gabriela Guedes
- Creative Planner :
- Jose Porto
- Creative Planner :
- Andre Foresti
- Creative Planner :
- Danilo Lima
- Creative Planner :
- Gabriela Sanchez
- Creative Planner :
- Flavia Nogueira
- Agency Producer :
- Victor Alloza
- Agency Producer :
- Renato Chabuh
- Agency Producer :
- Gisele Campos
- Agency Producer :
- Maira Massullo
- Agency Producer :
- Rafael Paes
- Production Company :
- Urso Morto
- Director :
- Fabricio Brambatti
- Executive Producer :
- Fabricio Brambatti
- Casting :
- Gustavo Tranquilin
- Post Production :
- Raphael Enes
- Sound House :
- Paulo Akio
- Producer :
- Paulo Vicente
- Director, Photography :
- Gabriel Bianchini
- Client Supervisor :
- Marcio Utsch
- Client Supervisor :
- Rui Porto
- Client Supervisor :
- Fernando Beer
- Client Supervisor :
- Rogerio Barenco
- Client Supervisor :
- Mariana Pires
- Client Supervisor :
- Tereza Amorim
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