A Zombie, Robot, Soccer Pro and Spock Star in Microsoft's First Spot for the Xbox One

Crispin Porter + Bogusky's Debut Spot Promotes Console as Center of Home Entertainment

Published On
Oct 25, 2013

Editor's Pick

Let the console wars begin. Crispin Porter + Bogusky's debut work for the Xbox One console has now launched, and like much of the previous work in the category, it's a blockbuster. Directed by Hungry Man's Bryan Buckley, "Invitation" stars a motley, all-star cast, including Zachary Quinto's Spock, soccer star Stephen Gerrard, zombies, a giant robot and the McLaren P1 hybrid sportscar.

Colorful characters motion at everyday folks to join in -- and ultimately, it all ends up in the living room, where we find gamers and movie watchers interacting with the new console.

Launching on broadcast this weekend during Sunday Night Football on NBC, the ad goes full-force in promoting the new console as an "all-in-one" center of home entertainment, which is exactly what the Microsoft had set out to do when it launched the One's predecssor, the Xbox 360, back in 2005. Unlike its biggest competitor, the PlayStation Four, whose advertising has passionately addressed the gamer set (it recently launched an online auction platform where PS gamers could vie for game-related gear), it's clear from its new ad that Xbox is going for broad appeal.

Check out the new Xbox One the ad came together in the Making Of video and read more about it on Adage.com.

Credits

Date
Oct 25, 2013
Brand:
Microsoft XBOX
Client:
Microsoft XBOX
Agency:
Crispin Porter & Bogusky
Worldwide Chief Creative Officer:
Rob Reilly
Vice President/Executive Creative Director:
Adam Chasnow
Creative Director:
Alex Lea
Creative Director:
Avital Pinchevsky
Creative Director:
Michael Raso
Creative Director:
Matt Elhardt
Senior Art Director:
Robbin Ingvarsson
Senior Copywriter:
Waldemar Wegelin
Vice President/Director,Video Production:
Chad Hopenwasser
Executive Integrated Producer:
Aaron Kovan
Production Company:
Hungry Man - LA
Director:
Brian Buckley
Visual Effects Director:
Phil Crowe
Executive Producer:
Mino Jarjoura
Line Producer:
Brady Vant Hull
Director, Photography:
Scott Henrikson
Editorial Company:
Cut + Run
Editor:
Jay Nelson
Assistant Editor:
Dusten Zimmerman
Assistant Editor:
Brooke Rupe
Senior Producer:
Amburt Farls
Mix Company:
Lime Studios
Audio Engineer:
Mark Meyuhas
Audio Engineer Assistant:
Matt Miller
Vice President/Executive Integrated Producer:
Bill Meadows
Integrated Music Producer:
Chip Herter
Post Production Company:
The Mill - LA
Executive Producer:
Jo Arghiris
Producer:
Anastasia Von Rahl
Telecine:
LaRue Anderson
Flame Compositing:
Jake Maymudes
Senior Flame Compositor:
Tim Bird
Color/Telecine:
Adam Scott
Sound Design:
Stephen Dewey
Sound Design:
Mark Meyuhas
Integrated Music Producer:
Chip Herter
Post Production Company:
The Mill - LA
Executive Producer:
Jo Arghiris
Producer:
Anastasia Von Rahl
Telecine:
LaRue Anderson
Flame Compositing:
Jake Maymudes
Senior Flame Compositor:
Tim Bird
Color/Telecine:
Adam Scott
Sound Design:
Stephen Dewey
Sound Design:
Mark Meyuhas

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Project Type