IPA 44 Club : Adlanders in Lego

Adland's finest get the plastic treatment.

Published On
Mar 28, 2012

Editor's Pick

The UK's Institute of Practitioners in Advertising (IPA) has imagined industry figures including Sir John Hegarty, Sir Martin Sorrell, Jeremy Bullmore and CHI's Johnny Hornby immortalized in Lego for a campaign highlighting the calibre of speakers that its 44 Club attracts. The figures (complete with little touches such as Hegarty's Paul Smith suit, Sorrell clutching a $100 note, and Lord Bell's packaging caption: Mrs Thatcher's Favourite) were created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke. They will appear on a series of postcards to be sent to the industry's HR managers and those new to the industry. The name of the campaign? Build Your Career.