Cosmo For Guys : iPad Head Girl

Swipe, tap and click: What are they really thinking about?

Published On
Aug 01, 2011

Editor's Pick

To generate buzz for Hearst's new guys-targeted iPad magazine, "Cosmo For Guys," Thinkmodo tried to offer insight into an age-old question: How do women think?

A girl with an iPad structure encasing her head walks around New York City's Bryant Park -- from all four sides, the image of her face on the screen looks up, down, winks and even reads a book. But what goes on inside her noggin is revealed in the film's finale.


Aug 02, 2011
Brand :
Cosmo For Guys
Client :
Cosmo For Guys
Agency :
Creative Director :
James L. Percelay
Creative Director :
Michael Krivicka
Editing :
Michael Krivicka
Assistant Camera :
Tom Graney
Actress :
Mia Van de Water

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Project Type