Cosmo For Guys : iPad Head Girl
Swipe, tap and click: What are they really thinking about?
Published On
Aug 01, 2011
Editor's Pick
To generate buzz for Hearst's new guys-targeted iPad magazine, "Cosmo For Guys," Thinkmodo tried to offer insight into an age-old question: How do women think?
A girl with an iPad structure encasing her head walks around New York City's Bryant Park -- from all four sides, the image of her face on the screen looks up, down, winks and even reads a book. But what goes on inside her noggin is revealed in the film's finale.
Credits
- Date
- Aug 02, 2011
- Brand :
- Cosmo For Guys
- Client :
- Cosmo For Guys
- Agency :
- Thinkmodo
- Creative Director :
- James L. Percelay
- Creative Director :
- Michael Krivicka
- Editing :
- Michael Krivicka
- Assistant Camera :
- Tom Graney
- Actress :
- Mia Van de Water
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Project Type