With a mission to provide visionary entertainment escapes, IPIC, America's premier luxury restaurant-and-theater brand, recently partnered with Mustache, part of Cognizant Interactive, to create 100% custom and original content to air prior to movies at IPIC® theaters nationwide.
IPIC is not your traditional theater, so this pre-show content needed to rise to the occasion and deliver big-screen-worthy entertainment value for guests. The short films and narratives created by Mustache range from content featuring nationally acclaimed chefs and mixologists discussing IPIC’s special menu and cocktail selections, to “Canine Classics,” a series of movie scenes reenacted by adorable dogs in costumes.
“IPIC members and moviegoers tend to arrive much earlier than the published show time to order their food and beverage and settle in. Our goal was to maximize their entertainment experience by delivering engaging, original content with every IPIC visit. Over the last three years, brands such as Google, Louis Vuitton and Cartier have found IPIC Life as the perfect place to showcase their branded content to a captive and discerning audience who value exceptional experiences.” says Carla D’Alessandro, Chief Marketing Officer at IPIC Entertainment.
“What makes this content special from our perspective is that it helps solve a business need for IPIC to further enhance their guest experience – it’s content with a unique purpose,” said John Limotte, founder and CEO of Mustache. “We’re thankful that IPIC selected us for this opportunity and we look forward to continuing to create high-quality programming for IPIC and their content-savvy guests and members.”
The IPIC Life pre-show experience is currently airing across all 16 IPIC locations.