IPIC entertainment engages mustache agency for original pre-show content series: IPIC life

Suite of new programming aims to deliver an engaging branded entertainment program for IPIC members, luxury advertisers & moviegoers

Published On
Jul 17, 2019


With a mission to provide visionary entertainment escapes, IPIC, America's premier luxury restaurant-and-theater brand, recently partnered with Mustache, part of Cognizant Interactive, to create 100% custom and original content to air prior to movies at IPIC® theaters nationwide.
IPIC is not your traditional theater, so this pre-show content needed to rise to the occasion and deliver big-screen-worthy entertainment value for guests. The short films and narratives created by Mustache range from content featuring nationally acclaimed chefs and mixologists discussing IPIC’s special menu and cocktail selections, to “Canine Classics,” a series of movie scenes reenacted by adorable dogs in costumes.


“IPIC members and moviegoers tend to arrive much earlier than the published show time to order their food and beverage and settle in. Our goal was to maximize their entertainment experience by delivering engaging, original content with every IPIC visit. Over the last three years, brands such as Google, Louis Vuitton and Cartier have found IPIC Life as the perfect place to showcase their branded content to a captive and discerning audience who value exceptional experiences.” says Carla D’Alessandro, Chief Marketing Officer at IPIC Entertainment.


“What makes this content special from our perspective is that it helps solve a business need for IPIC to further enhance their guest experience – it’s content with a unique purpose,” said John Limotte, founder and CEO of Mustache. “We’re thankful that IPIC selected us for this opportunity and we look forward to continuing to create high-quality programming for IPIC and their content-savvy guests and members.”
The IPIC Life pre-show experience is currently airing across all 16 IPIC locations.




Jul 17, 2019
Executive Producer:
Executive Producer:
Dylan Edgar
Gavin Bellour
Senior Creative Director:
Adam Kline
Senior Creative Director:
Will Bystrov
Director of Original Content:
Aaron Schneeberger
Associate Creative Director:
Adam Lerman
Supervising Producer:
Lubomir Madolev
Samantha Sheppard
David Green
Celia Hardick
Associate Producer:
Alyson Shumeyko
Associate Producer:
Kelly Peck
Production Manager:
Matt Wahelbi
Production Coordinator:
Logan Kane
Assistant Production Coordinator:
Samantha Geller
Post Producer:
Micah Weisberg
Post Producer:
Gwen Breitstein
Post Producer:
Aysha Hussain
Senior Video Editor:
Jenna Skiver
Senior Video Editor:
Jae Lee
Senior Animator:
Veva Burns
Senior Account Executive:
Roomie Huh

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