This Irish Christmas ad featuring a tin man is literally heartwarming
Spot by Folk Wunderman Thompson for An Post takes inspiration from the 'Wizard of Oz’
Editor's Pick
The tin man from the "Wonderful Wizard of Oz" is the inspiration for a simple but sweet holiday campaign from An Post, Ireland’s national postal service.
Highlighting the importance of sending love to your nearest and dearest by mail, "Send Love" sees the Tin Man unable to get into the Christmas spirit, until he receives a card from his neighbor which gives him the heart he's lacking. The emotive soundtrack by music artist Lyra is called "The Magic of Christmas."
The ad is by Dublin-based creative agency Folk Wunderman Thompson, and was directed by Jesper Ericstam of Social Club.
"As an island nation Ireland is renowned for staying connected by way of post," said Julie Gill, commercial marketing director, Mails and Parcels An Post, in a statement. "Sending a card is such a simple way to tell someone they are loved this Christmas. This campaign captures the impact that sending and receiving a card can have and how special it can make you feel. And Lyra’s beautiful voice and lyrics add to the magic.”
The campaign is running across TV, video-on-demand, radio, outdoor, social and retail in Ireland.
Credits
- Date
- Nov 23, 2022
- Client :
- An Post
- Agency :
- Folk Wunderman Thompson
- Creative Partner :
- Karl Waters
- Creative Director :
- Keith Lawlor
- Senior Art Director :
- Conor Swanton
- Copywriter :
- Stephen Kelly
- Strategic Planning Director :
- Tara Finnegan
- Senior Strategic Planner :
- Derwin Myers
- Business Director :
- Conor Thompson
- Account Manager :
- Emily Hull
- Broadcast Director :
- Michael Cullen
- Social and Content Director :
- Vivian Huynh
- Managing Director :
- Enda Kelly
- Commercial Marketing Director :
- Julie Gill
- Marketing Communications Lead :
- Richard Miley
- Marketing Communications & Content Lead :
- Joanne Farnon
- Marketing Specialist :
- Ruth Gill
- Marketing Specialist :
- Amy Cavanagh
- Marketing Executive :
- Brian McCarthy
- Director :
- Jesper Ericstam
- Production Company :
- Social Club
Need a credit fix? Contact the Creativity Editors