This Irish Christmas ad featuring a tin man is literally heartwarming

Spot by Folk Wunderman Thompson for An Post takes inspiration from the 'Wizard of Oz’

Published On
Nov 23, 2022

Editor's Pick

The tin man from the "Wonderful Wizard of Oz" is the inspiration for a simple but sweet holiday campaign from An Post, Ireland’s national postal service.

Highlighting the importance of sending love to your nearest and dearest by mail, "Send Love" sees the Tin Man unable to get into the Christmas spirit, until he receives a card from his neighbor which gives him the heart he's lacking. The emotive soundtrack by music artist Lyra is called "The Magic of Christmas." The ad is by Dublin-based creative agency Folk Wunderman Thompson, and was directed by Jesper Ericstam of Social Club.   "As an island nation Ireland is renowned for staying connected by way of post," said Julie Gill, commercial marketing director, Mails and Parcels An Post, in a statement. "Sending a card is such a simple way to tell someone they are loved this Christmas. This campaign captures the impact that sending and receiving a card can have and how special it can make you feel. And Lyra’s beautiful voice and lyrics add to the magic.” The campaign is running across TV, video-on-demand, radio, outdoor, social and retail in Ireland.


Nov 23, 2022
Client :
An Post
Agency :
Folk Wunderman Thompson
Creative Partner :
Karl Waters
Creative Director :
Keith Lawlor
Senior Art Director :
Conor Swanton
Copywriter :
Stephen Kelly
Strategic Planning Director :
Tara Finnegan
Senior Strategic Planner :
Derwin Myers
Business Director :
Conor Thompson
Account Manager :
Emily Hull
Broadcast Director :
Michael Cullen
Social and Content Director :
Vivian Huynh
Managing Director :
Enda Kelly
Commercial Marketing Director :
Julie Gill
Marketing Communications Lead :
Richard Miley
Marketing Communications & Content Lead :
Joanne Farnon
Marketing Specialist :
Ruth Gill
Marketing Specialist :
Amy Cavanagh
Marketing Executive :
Brian McCarthy
Director :
Jesper Ericstam
Production Company :
Social Club

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