The New York Lottery Has an Amazing Idea for Taming That Cord Monster
Scratch-Offs Introduce a Bit of Fun Into Mundane 9-5 Life
By
Ann-Christine Diaz
Published On
Feb 10, 2016
Editor's Pick
The mundane world of office life becomes so much more colorful in McCann New York's latest for the New York lottery. In one ad, a couple of white collars take a break by the water cooler and contemplate whether a carpet stain looks more like Australia or a western omelet, until their boss comes along with a more brilliant observation.
Another ad shows an IT guy's brilliant idea for making a massive cord monster something he can enjoy when he's bored out of his skull. The point of all this is that the humdrum 9-5 grind gives us plenty of time to dwell on the dull, so why not take a break from the beige with a New York Lottery Scratch-Off game?
Credits
- Date
- Feb 10, 2016
- Brand :
- NY Lottery
- Client :
- NY Lottery
- Agency :
- McCann-New York
- North American Chief Creative Officer :
- Eric Silver
- Co-Chief Creative Officer :
- Sean Bryan
- Co-Chief Creative Officer :
- Tom Murphy
- Executive Creative Director/Production :
- Mat Bisher
- Executive Creative Director/Production :
- Grant Smith
- Copywriter :
- Molly Wilkof
- Art Director :
- Zoe Kessler
- Chief Production Officer :
- Nathy Aviram
- Senior Integrated Producer :
- Chance Basset
- Music Executive Producer :
- Eric Johnson
- Music Producer :
- Michael Ladman
- Group Account Director :
- Lauren LaValle
- Account Supervisor :
- Geordie Larratt-Smith
- Account Executive :
- Rachel Heiss
- Project Manager :
- Steve Marchione
- Production Company :
- Biscuit Filmworks
- Director :
- Aaron Stoller
- Post Production :
- PS260
- Editor :
- JJ Lask
- Visual Effects :
- Suspect
- Color :
- CO3
- Colorist :
- Tim Masick
- Radio Production :
- Sonic Union
- Sound Engineer :
- Steve Rosen
- Music and Sound Design :
- tonefarmer
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Project Type
