Specialized : In It to Win It

Tour de France ride along.

Published On
Jul 13, 2010

Editor's Pick

Specialized "In It To Win It" campaign, created out of Goodby, Silverstein & Partners, asked online fans to support and ride along with either Andy Schleck or Alberto Contador during the Tour de France. Fans who signed up would see their names on a special "Name Frame" bike and the company would also give away bikes for each of the 21 legs of the tour. The campaign also includes TV and print executions.


Jul 14, 2010
Brand :
Client :
Agency :
Goodby Silverstein & Partners
Agency :
Goodby Silverstein & Partners
Creative Director :
Rich Silverstein
Group Creative Director :
Margaret Johnson
Associate Creative Director :
David Kolbusz
Copywriter :
John Cross
Art Director :
Adrien Bindi
Executive Producer :
Peter Albrycht
Website Production Company :
Kurt Noble, Inc

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