Volkswagen : Up-It!
We will deliver your files.
Published On
Nov 04, 2012
Editor's Pick
DDB Stockholm promotes the Volkswagen Up! car with a functional, and on-brand approach. Working from the proposition that the new Up! feels bigger inside than it looks, the agency created Up! It, an online file delivery service that lets you send large files with just a click.
Not an entirely new idea, because last year, Opel Movano and agency McCann Lowe Belgium did something very similar, via a banner ad that doubled as a file delivery service.
Credits
- Date
- Nov 05, 2012
- Brand :
- Volkswagen
- Client :
- Volkswagen
- Agency :
- DDB-Stockholm
- Creative Director :
- Fredrik Simonsson
- Creative Director :
- Magnus Jakobsson
- Copywriter :
- Stefan Gustafsson
- Art Director :
- Simon Higby
- Art Director :
- Lennart Claesson
- Digital Producer :
- Michael Nyberg
- Web Director :
- Karl-Johan Vogelius
- Web Design :
- Martin Runfors
- Technical Director :
- Andreas Fabbe
- Head of Digital Production :
- Jojo Brnnstrm
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Project Type