DDB Stockholm promotes the Volkswagen Up! car with a functional, and on-brand approach. Working from the proposition that the new Up! feels bigger inside than it looks, the agency created Up! It, an online file delivery service that lets you send large files with just a click.
Not an entirely new idea, because last year, Opel Movano and agency McCann Lowe Belgium did something very similar, via a banner ad that doubled as a file delivery service.