Brazilian Bank Itau Reinvents the Piggy Bank in Book Form

Project Is Designed to Educate Kids

Published On
Jun 12, 2015

Editor's Pick

Latin American bank Itau reinvented the traditional piggy bank as a kids' book, in a project designed to educate kids about savings.

Sao Paulo agency DM9DDB created the book, which is about the adventures of a pig called Penny and has magnetic slots in every page. When the book is full up, the child has exactly the right amount of money to open a savings account with the bank.

Credits

Date
Jun 12, 2015
Brand:
Itau
Client:
Itau
Chief Creative Officer:
Marco Versolato
Art Director:
Leo Macias
Art Director:
Paulo Junger
Copywriter:
Zico Farina
Clent Approval:
Eduardo Tracanella
Client Approval:
Juliana Curry
Creative Director:
Leo Macias
Copywriter:
Felipe Medici
Copywriter:
Samir Mesquita
Typography:
Paulo Junger
Photographer:
Ricardo Barcellos
Illustrator:
Bruna Assis
Agency Producer:
Fabiana Beraldo
Agency Producer:
Ana Lucia Marques
Agency Producer:
Juliana Brasileiro
Graphics Producer:
Clariana Costa
Graphics Producer:
Nereu Marinho
Account:
Marcelo Passos
Account:
Suzana Poli
Account:
Marcelo Trivilato
Account:
Paula Calabro
Production Company:
Cadux.com Studio
Film Director:
Cadu Macedo
Sound Production Company:
Jamute
Moka Up:
Mockup10
Client Approval:
Eduardo Tracanella

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Project Type