LG Electronics: It's All Possible

Published On
Mar 12, 2014

Description

Creative agency StrawberryFrog New York has introduced a new corporate brand strategy, look and communications platform. The new work also introduces the tagline "It's All Possible." This film became the global anthem, directed by Bram Van Reit in South Africa depicts everyday moments in life. "The real challenge was capturing the human drama in each scenario in a real, believable way, which he was awesome at," said Kevin McKeon, CCO of StrawberryFrog."Building global brands is challenging when you need to define an idea to work across all territories. We've worked with brands such as Jim Beam 'Make History,' Emirates Airlines 'Hello Tomorrow,' Mahindra 'Rise,' and now LG," says Scott Goodson, founder, StrawberryFrog New York.

Credits

Date
Mar 12, 2014
Brand:
LG Electronics
Client:
LG Electronics
Chief Creative Officer:
Kevin McKeon
Art Director:
Emmie Nostitz
Founder and Chairman:
Scott Goodson
Agency:
StrawberryFrog-New York
Chief Strategy Officer/MD:
Bert Moore
Account Management:
Frances Rhodes
Producer:
Andy Wilcox

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Project Type