It’s all systems go in our fun Lightyear campaign

Published On
Oct 03, 2023
AA_WI_20230925_Lightyear_Craftsman_Agency_3x2

Description

When Disney and Pixar asked us to take command of a mission to drive engagement and purchases for the Lightyear home entertainment release, we put on our astronaut gear and shot for the stars.

Our integrated advertising campaign was full of magical moments that brought the intergalactic adventure to life in unexpected ways, from a fun LEGO build of Sox at Disney’s marquee fan event D23 to engaging interactive digital content. 

STEALING THE SHOW WITH SOX

We kicked off our campaign at D23, delighting 20,000 fans with the LEGO sculpture of Sox, Lightyear’s scene-stealing robot cat sidekick. (Of course we included an amazing behind-the-scenes timelapse and fan photo ops, too.)


 

Sox lego build

NEXT STOP: MORE ENGAGING CONTENT

On Pixar’s YouTube channel, we extended a lighthearted film moment with our “sleep machine” video, letting fans catch some zzz’s with Sox and Buzz…for 7.5 hours!

 


We also created an interactive social post that let people finish Buzz’s beloved catchphrase.

 


EXTRA HYPERFUEL TO GET PEOPLE WATCHING AT HOME

To bring the mission home, we partnered with creators on joyful movie night content. The unconventional snack dispenser was a definite fan favorite.

 


With the campaign surpassing its performance goals, this mission was a stellar success.

Credits

Date
Oct 03, 2023
Client :
Disney Pixar
Agency :
The Craftsman Agency

Need a credit fix? Contact the Creativity Editors

Project Type