Coke Zero Gives You an Excuse to Suck
Latest spot out of Droga5 New York encourages young dudes to 'enjoy everything'
Published On
Apr 07, 2013
Editor's Pick
Droga5, New York, which last month unveiled its first work for Coke Zero featuring a March Madness brackets theme, returns with a hilarious new spot directed by Smuggler's Randy Krallman. This time, things take a gaming turn, when an MMORPgamer feels a slight twinge of guilt when he realizes he's forgotten to do a huge favor for his girlfriend, and then, not so much. Basically, he's living out Coke Zero's call to action to "Enjoy Everything,"--but maybe he should call on these dudes working for Activision.
The spot continues the brand's push during the NCAA and will be featured across CBS and TBS platforms through April.
Most Popular
Credits
- Date
- Apr 08, 2013
- Brand :
- Coke Zero
- Client :
- Coke Zero
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Executive Creative Director :
- Ted Royer
- Executive Creative Director :
- Nik Studzinski
- Creative Director :
- Tim Gordon
- Creative Director :
- Amanda Clelland
- Copywriter :
- Chris Colliton
- Art Director :
- Kevin Weir
- Head of Integrated Production :
- Sally-Ann Dale
- Agency Producer :
- Sam Kilbreth
- Group Brand Strategy Director :
- Tom Naughton
- Brand Strategist :
- Will Davie
- Head of Integrated Marketing Communications :
- Pio Schunker
- Group Director, Integrated Marketing Content :
- Kevin Keith
- Group Creative Director :
- Rafael Acevedo
- Integrated Producer :
- Jill Auerbach
- Director :
- Randy Krallman
- Director, Photography :
- Ulrik Boel Bentzen
- Production Company :
- Smuggler
- Partner/Executive Producer :
- Brian Carmody
- Partner/Executive Producer :
- Patrick Milling Smith
- Producer :
- Paula Cohen
- Editorial Company :
- Mackenzie Cutler
- Editor :
- Ian Mackenzie
- Assistant Editor :
- Nick Divers
- Executive Producer :
- Sasha Hirschfeld
- Post Production :
- The Mill - New York
- Head of Production :
- Sean Costelloe
- Producer :
- Rachel Stones
- Producer :
- Orlaith Finucane
- Flame Artist :
- Daniel Morris
- Color Grading :
- Fergus McCall
- Music :
- Q Department
- Sound Director :
- Sonic Union
- Mixer :
- Robert McIver
Need a credit fix? Contact the Creativity Editors
Project Type
