Spreading holiday cheer has never been easier, thanks to Starbucks' annual "Red Cup" holiday campaign. Once again focusing heavily on the web, this year's installment also serves up extra helpings of user-submitted content, social networking and a nifty offline viral component, to boot. All elements play off the new "On With Tradition" tagline, celebrating the warmth and wealth of unique holiday traditions from around the world, and can be found at ItsRedAgain.com. "We wanted to create a global community to show that celebrating the holidays, regardless of your background or religious creed, is a universal thing," says Wieden + Kennedy copywriter Chris Jacobs. "We really wanted to tap into that and create a platform for people to check out how would somebody in South Africa is celebrating the holidays, versus somebody in Texas."