United Airlines : It's Time to Fly

It can't be easy doing work for a troubled client like United. The airline is so damn bankrupt, instead of tiny bags of peanuts they're probably offering tiny bags of shells. But this illustration-driven "It's Time to Fly" campaign, from Fa

Published On
Jun 30, 2004

Editor's Pick

It can't be easy doing work for a troubled client like United. The airline is so damn bankrupt, instead of tiny bags of peanuts they're probably offering tiny bags of shells. But this illustration-driven "It's Time to Fly" campaign, from Fallon/Minneapolis, makes for some nice eye candy in a business category that too rarely offers such treats. "The strategy is to celebrate the spirit of frequent business travelers, who are always willing to fly places and go the extra mile to accomplish their professional and personal goals," says GCD Stuart D'Rozario. But why illustration? "So we could create an elegant and ownable look that will capture the stature and timelessness of United." Metaphorically speaking, no doubt.
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