Visit Legoland Before Your Kids Become Horrible Teenagers, Say These Ads
Theme Park Appeals to Parents' Fears About Kids Growing Up
May 15, 2017
Legoland is appealing to parents' fears about their kids becoming teenagers in its latest campaign.
Two new print ads, created by VML, respectively show a boy and a girl in the middle of a tug of war. On one side are classic kids' toys -- dinosaurs, robots, teddy bears and unicorns. One the other is teenagerhood -- rock stars, skateboarders, body builders, selfie-obsessed models and crop tops. The captions read "Take him/her before it's too late."