Legoland is appealing to parents' fears about their kids becoming teenagers in its latest campaign.
Two new print ads, created by VML, respectively show a boy and a girl in the middle of a tug of war. On one side are classic kids' toys -- dinosaurs, robots, teddy bears and unicorns. One the other is teenagerhood -- rock stars, skateboarders, body builders, selfie-obsessed models and crop tops. The captions read "Take him/her before it's too late."
Previously, VML was behind this clever app that entertains -- and educates -- kids on the drive over to the theme park.