These Simple Signs Ask Us to Change the Way We Talk About Sexual Assault

The Ad Council and She Knows Media Teamed Up for PSA

Published On
Sep 21, 2016

Editor's Pick

In this spot by the Ad Council and women's media organization She Knows Media, teen girls and boys hold up signs that remind us of all the implicit victim-blaming conversations that go on around sexual assault.

Filmed in black and white, the spot shows them brandishing words like "Don't wear short skirts," "Were you drunk?" and "Why were you alone with him?" held up by the women, contrasted with the boys holding up signs such as "Be a man" and "Boy will be boys."

While none of the statements is stuff that will surprise us, viewing them together like this is a powerful reminder of the way sexual assault has traditionally been discussed, even in so-called enlightened times.

The spot urges viewers to "change the conversation" around this issue, and to sign a pledge at, All the tweens, teens and college students in the spot are from SheKnows Media's Hatch program, which launched in 2014 aiming to give teens and tweens the skills to become accountable digital citizens, and which tackles media literacy and social issues.


Sep 21, 2016
Brand :
Ad Council/SheKnows
Client :
Ad Council/SheKnows

Need a credit fix? Contact the Creativity Editors

Project Type