Snickers : It's What You Would Want

"Imagine opening your front door this Halloween, and instead of being trick-or-treated by the usual Halloween costumes you open up to a little version of yourself," says TBWA/Chiat/Day/New York writer Robert Kleman. They'd probably be able

Published On
Oct 31, 2006

Editor's Pick

"Imagine opening your front door this Halloween, and instead of being trick-or-treated by the usual Halloween costumes you open up to a little version of yourself," says TBWA/Chiat/Day/New York writer Robert Kleman. They'd probably be able to sweep us off the floor with a witch's broom, but never mind that. This print campaign, aimed at parents, is intended "to tap into the thought that if you were a kid this Halloween, you'd like to be given Snickers." The work is a photographic collaboration between Shawn Michienzi (ShawnMichienzi.com) and Julian Wolkenstein (JulianWolkenstein.com).