Scottish Police Federation : #ItsWhatWeDo Andrew

Published On
Mar 21, 2014

Editor's Pick

As gripping and disturbing as any thriller, a series of three recruitment films from the Scottish Police Federation set out to demonstrate the challenges and decisions faced by ordinary police officers in the line of duty. See the other executions here and here. The films, by boutique production company Brain Candy Films in collaboration with Tinker Taylor TV, portray unfolding complex situations -- domestic violence, a car accident and a fight -- which unexpectedly spiral out of control, leaving the police officer involved having to make a crucial judgement. As the audience is left with a cliffhanger, the question "what would you do?" is then posed, complementing the tagline campaign: "it's what we do."