Frontline healthcare workers put the spotlight on mental wellness in ad from ITV

Two-minute spot from Uncommon continues the 'Britain Get Talking' campaign during the pandemic

Published On
Apr 22, 2020

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Every Thursday night at 8pm since the country went into lockdown, across the U.K. people have been "clapping for carers" on their doorsteps to thank the key workers and healthcare professionals fighting Covid-19. Last Thursday, broadcaster ITV got those key workers to salute the nation back,as part of its ongoing campaign highlighting mental health, Britain Get Talking

A two minute spot by Uncommon aired just after the 8pm clapping. It features frontline healthcare workers, all filmed individually, reading from a script that thanks people for the applause and for staying home but then moves on to talk about mental wellness in isolation. "Remember to talk to each other," they say. "We might be apart but we are not alone. Call a friend, call your family....just hearing someone's voice can reduce anxiety and distress." The film ends with the healthcare workers applauding back. ITV and Uncommon worked with NHS Charities Together to recruit the healthcare workers to take part in the spot.

“This film brings together three things that ITV is pouring energy into right now - encouraging people to stay at home, reminding people about the importance of looking after their mental wellness, and celebrating the NHS heroes who are doing everything for us," said Clare Phillips, Director of Social Purpose at ITV:  It's so important that people stay connected - that's what Britain Get Talking was always about - but it's especially important now.”