Hot Wheels : IZOD presents Hot Wheels Fearless At The 500
Hot Wheels scales up.
Apr 24, 2011
Mistress, L.A. has conceived this upcoming stunt for Hot Wheels to remind grownups just how fun the toy cars are. The agency has created a life-size version of The Hot Wheels V-Drop Track Set and on May 29th, an 875 horsepower Pro-2 will drop 10 stories down its 90 feet of track during the Indy 500. This is just one element of a campaign to show Hot Wheels as "the perfect mix of reality and imagination," says Mistress partner/CD Damien Eley.
Additional elements include the Hot Wheels for Real promotion on Hotwheels.com, where customers can user secret codes on the toy packages to unlock 21 films showing driving stunts from members of Team Hot Wheels.