Hot Wheels : IZOD presents Hot Wheels Fearless At The 500

Hot Wheels scales up.

Published On
Apr 25, 2011

Editor's Pick

Mistress, L.A. has conceived this upcoming stunt for Hot Wheels to remind grownups just how fun the toy cars are. The agency has created a life-size version of The Hot Wheels V-Drop Track Set and on May 29th, an 875 horsepower Pro-2 will drop 10 stories down its 90 feet of track during the Indy 500. This is just one element of a campaign to show Hot Wheels as "the perfect mix of reality and imagination," says Mistress partner/CD Damien Eley.

Additional elements include the Hot Wheels for Real promotion on Hotwheels.com, where customers can user secret codes on the toy packages to unlock 21 films showing driving stunts from members of Team Hot Wheels.

Credits

Date
Apr 25, 2011
Brand:
Hot Wheels
Client:
Hot Wheels
Agency:
Mistress-Los Angeles
Producer:
Kay Lynn Dutcher
Producer:
Lyra Rider
Director:
Mike "Mouse" McCoy
Executive Producer:
Jeff Rohrer
Producer:
Ryan Slavin
Director, Photography:
Mitchell Amundsen
Camera Operator:
Tristan Kolkhorst
Camera Operator:
Dean Mitchell
Camera Operator:
Mike Svitak
Editorial/Post Production:
Bandito Brothers
Post Producer:
Jacob Rosenberg
Editor:
Jeff Tober
Visual Effects:
Cantina Creative
Visual Effects Producer:
Sean Cushing
Visual Effects Director/Visual Effects Supervisor:
Stephen Lawes

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Project Type