Jaguar tries to lure dog owners with a pet accessory range

The luxury car brand is offering ramps, dog bowls and a shower spray

Published On
Dec 14, 2018

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While companies like Mercedes-Benz are stressing how family-friendly their latest models are, Jaguar is going for a slightly different target audience in its latest campaign--pet owners.

The luxury car brand has developed a range of pet accessories, including special ramps, quilted liners, rubber mats, dog bowls and even a portable rinser. Four different sets of pet products are available, with prices ranging from $300 to $1395 and they are available across Jaguar’s range of models.

Jaguar's agency Spark 44 created an ad to promote the range. It features a beautiful and haughty-looking Weimaraner who's become accustomed to the finer things in life (like classical music and steak). Peter Carstairs at Partizan directed.  

Credits

Date
Dec 14, 2018
Client:
Jaguar
Agency:
Spark 44
Director:
Peter Carstairs
Production Company:
Partizan
Producer:
James Youngs
Creative Director:
Mike Boles
Creative Director:
Jerry Hollens
Content Director:
Dan Drage
Chief Creative Officer:
Brian Fraser
Agency Producer:
Tom Colbeck
Editor:
Julian Tranquille
Edit Company:
Cut & Run
Telecine:
Toby Tomkins
Telecine:
Cheat
Client:
Matt Dunnakey
Client:
Nick O’Donnell
Account Director:
Natalie McFarlane
Account Manager:
Chloe Platts

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