Jaguar tries to lure dog owners with a pet accessory range
The luxury car brand is offering ramps, dog bowls and a shower spray
Editor's Pick
While companies like Mercedes-Benz are stressing how family-friendly their latest models are, Jaguar is going for a slightly different target audience in its latest campaign--pet owners.
The luxury car brand has developed a range of pet accessories, including special ramps, quilted liners, rubber mats, dog bowls and even a portable rinser. Four different sets of pet products are available, with prices ranging from $300 to $1395 and they are available across Jaguar’s range of models.
Jaguar's agency Spark 44 created an ad to promote the range. It features a beautiful and haughty-looking Weimaraner who's become accustomed to the finer things in life (like classical music and steak). Peter Carstairs at Partizan directed.
Credits
- Date
- Dec 14, 2018
- Client :
- Jaguar
- Agency :
- Spark 44
- Director :
- Peter Carstairs
- Production Company :
- Partizan
- Producer :
- James Youngs
- Creative Director :
- Mike Boles
- Creative Director :
- Jerry Hollens
- Content Director :
- Dan Drage
- Chief Creative Officer :
- Brian Fraser
- Agency Producer :
- Tom Colbeck
- Editor :
- Julian Tranquille
- Edit Company :
- Cut & Run
- Telecine :
- Toby Tomkins
- Telecine :
- Cheat
- Client :
- Matt Dunnakey
- Client :
- Nick O’Donnell
- Account Director :
- Natalie McFarlane
- Account Manager :
- Chloe Platts
Need a credit fix? Contact the Creativity Editors