While companies like Mercedes-Benz are stressing how family-friendly their latest models are, Jaguar is going for a slightly different target audience in its latest campaign--pet owners.
The luxury car brand has developed a range of pet accessories, including special ramps, quilted liners, rubber mats, dog bowls and even a portable rinser. Four different sets of pet products are available, with prices ranging from $300 to $1395 and they are available across Jaguar’s range of models.
Jaguar's agency Spark 44 created an ad to promote the range. It features a beautiful and haughty-looking Weimaraner who's become accustomed to the finer things in life (like classical music and steak). Peter Carstairs at Partizan directed.