Gum-Chewing to Music Earns You Points in Trident Game
Can you feel the beat?
Published On
Jun 03, 2013
Editor's Pick
Badillo Saatchi & Saatchi Puerto Rico makes gum chewing more fun with "Jam," an event in Puerto Rico that brought together avid gum-chewers and asked them to chew along to music. A hardware controller measured chewing action via Arduino, and those who chewed to the rhythm of the music won points.
Credits
- Date
- Jun 04, 2013
- Brand :
- Trident
- Client :
- Trident
- Agency :
- Badillo Saatchi & Saatchi
- Executive Creative Director :
- Juan Carlos Rodriguez
- Creative Director :
- Mariano German
- Creative Director :
- Pedro Perez
- Art Director :
- Cristina Burckhart
- Art Director :
- Fernando Suarez
- Digital Creative Director :
- Claudio Chea
- Visual Effects :
- Fernando Rodriguez
- Digital Project Manager :
- Rachel Hernandez
- Group Account Director :
- Edgardo Palerm
- Account Director :
- Cristina Torruella
- Music and Sound Production :
- Denes Pagan
- Web Development :
- Raul Rodriguez
- Digital Creative :
- Jose Velez
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Project Type
