Gum-Chewing to Music Earns You Points in Trident Game

Can you feel the beat?

Published On
Jun 04, 2013

Editor's Pick

Badillo Saatchi & Saatchi Puerto Rico makes gum chewing more fun with "Jam," an event in Puerto Rico that brought together avid gum-chewers and asked them to chew along to music. A hardware controller measured chewing action via Arduino, and those who chewed to the rhythm of the music won points. 

Credits

Date
Jun 04, 2013
Brand:
Trident
Client:
Trident
Agency:
Badillo Saatchi & Saatchi
Executive Creative Director:
Juan Carlos Rodriguez
Creative Director:
Mariano German
Creative Director:
Pedro Perez
Art Director:
Cristina Burckhart
Art Director:
Fernando Suarez
Digital Creative Director:
Claudio Chea
Visual Effects:
Fernando Rodriguez
Digital Project Manager:
Rachel Hernandez
Group Account Director:
Edgardo Palerm
Account Director:
Cristina Torruella
Music and Sound Production:
Denes Pagan
Web Development:
Raul Rodriguez
Digital Creative:
Jose Velez

Need a credit fix? Contact the Creativity Editors

Project Type