Allan Gray Investments : James Dean

Live fast die young? Not so fast

Published On
Sep 15, 2009

Editor's Pick

South African agency King James and Velocity director Keith Rose revive James Dean in this ad for South African financial services company Allan Gray.

The spot imagines Dean's life had he not met his end in "Little Bastard" at age 24. The director found a South African actor who underwent two months of coaching to play Dean throughout his life in the spot. A combination of makeup, prosthetics, body doubles and CG face replacement helped bring the legendary actor to life.

The famous accident scene was shot using a replica 550 RSK Porsche Spyder (one of only two available).

Credits

Date
Sep 16, 2009
Brand :
Allan Gray Investments
Client :
Allan Gray Investments
Agency :
King James
Agency :
King James
Executive Creative Director :
Alistair King
Copywriter :
Paige Nick
Art Director :
Karin Barry-McCormack
Agency Producer :
Caz Friedman
Director :
Keith Rose
Executive Producer :
Barry Munchick
Executive Producer :
Peter Carr
Executive Producer :
Nicola Valentine
Producer :
Grant Davies
Director, Photography :
Keith Rose
Editor :
Ricky Boyd
Editing Company :
Deliverance
Producer :
Paula Raphael
Head Flame Artist :
Marco Raposa de Barbosa
Post Company :
Black Ginger
Flame Artist :
Eddie Addinall
Matte Painting :
Rob Muir
Rotoscoping :
Ashley Ryan
Rotoscoping :
Angelo Beceiro Collinicos
Post Producer :
Tracy-Lee Portnoi
Music :
Stefan Nilsson
Music :
Theo Crous
Sound Design :
Barry Donnelly

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Project Type