Jammie Dodgers : Dodger Battle

Who's the funkiest?

Published On
May 07, 2012

Editor's Pick

British biscuit brand Jammie Dodgers is asking fans of their singing monkey characters - introduced last year in a campaign through VCCP - to vote for the 'funkiest monkey' online based on a series of music videos featuring the furry creatures. The Jammie Dodgers monkeys, Jammie, Toffee, and Choccie (whose heads somewhat surreally appear in the gooey center of the cookie, where the jam usually is) each appear in their own video (directed by Roderick Fenske of Hungry Man) singing in inimitably different musical styles. A TV execution directs you to vote on the Jammie Dodgers website. Pick your favorite out of piano-playing crooner Jammie, tap dancing Toffee and bass-thumping Choccie.

Credits

Date
May 07, 2012
Brand:
Jammie Dodgers
Client:
Jammie Dodgers
Agency:
VCCP
Director:
Roderick Fenske
Production Company:
Hungry Man

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Project Type