Brizo : Jason Wu for Brizo

Fashion designer Jason Wu talks about his collaboration with home design brand Brizo, and how he got used to a very different way of thinking about design through an industrial lens.

The unlikely collaboration came about all thanks to Indianapolis ad agency Young & Laramore, who counts Brizo as one of its clients. Before Wu started getting attention for designed Michelle Obama's inaugural ballgown, the agency strategized to make Brizo more like a fashion label -- and introduced Wu to the brand.

Check out AdAge.com for the lowdown on how the partnership happened and what agencies could learn from it.