Like the clown thing, but with hipsters and ninjas.
Jul 29, 2010
Honda Australia launched the JazzPacking campaign to show off the roomy interior of the subcompact Jazz (the Aussie equivalent of the Fit). Web films illustrate the car's spacsiousness with the help of hipsters, musclemen, ninjas and rappers. An online contest also gives consumers an opportunity to show what they'd pack, and win their own Jazz in the process.