[ 5 million online reach & 1 million full video views ]
Oct 24, 2019
The World Cup is one of the biggest events all year round and in 2018 we wanted to make use of that momentum for our brand. Although, JBL was not a sponsor of the event, and FIFA is very protective of the image rights of the tournament. We implemented a strategy that used our biggest football ambassador – Jerome Boateng – and we built a story around him. A story that revolved around a young fan of his – Max -, obsessed with Boateng’s JBL headphones.
With more than 1 million full video views of our key campaign asset (higher numbers on YT) and more than 45 thousand clicks to know more about the campaign and the product (within 5 million of reached consumers online). In total, the users we’ve reached spent 600 hours watching our ads. The reactions online were staggering with 20 million impressions and more than 70 thousand social engagements in all of our platforms. Last but not least, our canvas advertising environments had an opening rate of 74%.