Levi's : Jeans With Fireballs

Fire hockey!

Published On
Apr 06, 2012

Editor's Pick

JWT Shanghai and Hong Kong send explorers all over the world to look for ideas for future editions of Levi's dENIZEN jeans. This time, they're in Mexico, using the ancient game of Mayan Fire Hockey as inspiration. The jeans are hung at the goalposts, so the effect is hot, hot, hot! Stay tuned.. next stop in China.

Credits

Date
Apr 06, 2012
Brand:
Levi's
Client:
Levi's
Agency:
JWT-Shanghai
Executive Creative Director/Production:
Yang Yeo
Executive Creative Director/Production:
Sly Song
Creative Director:
Raymond Chin
Creative:
Ada Hu
Creative:
Sandra Shen
Creative:
Moffee Chen

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Project Type