Huggies : Jeans

My diaper is full - of chic.

Published On
May 24, 2010

Editor's Pick

JWT takes on ad taboos, one bodily excretion at a time.

A new Huggies campaign touts a denim-look diaper design available for a limited time this summer. The online version of the spot has a fashion-conscious toddler strolling pants-full in his jean diaper, with a voice over declaring, "I poo - in blue."

Credits

Date
May 25, 2010
Brand :
Huggies
Client :
Huggies
Agency :
JWT-New York
Chief Creative Officer :
Ty Montague
Chief Creative Officer :
Harvey Marco
Executive Creative Director :
Walt Connelly
Creative Director :
Richie Glickman
Art Director :
Grant Mason
Copywriter :
Richie Glickman
Copywriter :
Kevin Mulroy
Planning Director :
Lauren Turner
Creative Planner :
Libby Schaub
Director, Integrated Production :
Clair Grupp
Director, Production :
Matthew Anderson
Producer :
Kristen Barnard
Director, Operations :
Jean Dabrowski
Project Manager :
Lani De Rose
Editorial Company :
No6
Editor :
Jason Macdonald
Executive Producer :
Toni Lipari
Assistant Editor :
Mike Grosshandler
Colorist :
Lez Rudge
Conform :
No6
Director :
Bryan Buckley
Producer :
Mino Jarjoura
Executive Producer :
Kevin Byrne
Managing Partner :
Kevin Byrne
Executive Producer :
Cindy Becker
Music :
Pulse Music
Composer :
Jay Lifton

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Project Type