Yesterday, online retailer Jet.com made its advertising debut with an over-the-top ad via R/GA that showed people's heads literally exploding with excitement over the savings afforded by company. Today, it followed the ad up with a responsive social campaign that plays off the items in actual shopper's carts.
Created out of SS+K, the #JetSpree effort enlists a buttoned-up spokesman, double dutch jumpers, a comedy troupe and more to create stories on the fly about shoppers' various product purchases, from the needs of a new mom, to nametags for a man named Michael, to face cream to a guy's subwoofer buy. The videos leverage suchs devices as haiku, a tiny toy pig, a barbershop quartet and revelers on New Year's Eve 1999.
See more of the cart videos on Jet.com's Youtube channel.
As Jet.com Chief Customer Officer LIza Landsman told Adage, "It is both a really fun, gamified way to bring to life these smarter carts, and also a great way for us to drive home the message that the more you buy smart, the more you save."