JetBlue's ASMR video lets you relax to the sounds of airports and planes

The airline is getting in on the social media trend for the holiday season

Published On
Dec 20, 2019

Editor's Pick

Just in time for the holidays, JetBlue is tapping into the ongoing ASMR trend with a nine-minute long video letting you relax to the sounds of airports and planes.

If just the mention of the word airport is likely to make you break out in hives at this time of year, hang in there. The video, which includes airplanes landing and taking off, airport announcements, light crowd sounds, footsteps, airport carts, gentle typing, luggage rolling, soda cans opening and pouring and gentle chip-bag crinkling, is surprisingly soothing.

To create the audio experience, JetBlue and agency MullenLowe partnered with Dr. Craig Richard, co-author of the first ASMR brain scan study and coordinator of the largest ASMR database, who said in a statement, “It’s been great working with JetBlue, an airline that recognizes the importance of offering its customers non-traditional solutions to unwind, especially during the typical mix of joy and stress in the holiday season.”

Alongside the video JetBlue is also promoting its newly-introduced inflight meditation sessions.

Other brands to have used ASMR this year include Bacardi, Lynx and Michelob Ultra, but the trend has been around since at least 2015, when Dove Chocolate used it in a video from China.

 

Credits

Date
Dec 20, 2019
Client:
JetBlue
Agency:
MullenLowe
Vice President Marketing:
Elizabeth Windram
Director Brand & Advertising:
Chantal van Wijnbergen
Manager Corporate Communications:
Julianna Bryan
Manager Advertising Content & Social:
Heather Berko
Senior Analyst Content & Social:
Zach Linder
Coordinator Content & Social:
Taylor Taverna
Executive Creative Director:
Dave Weist
Executive Creative Director:
Tim Vaccarino
SVP Creative Lead Social & Digital:
Dustin Johnson
Senior Social Content Designer:
Anne Love Feild
Social Content Writer:
Myles Badger
Social Content Designer:
Eliza Mead
VP Strategy Director Social:
Stacy Carpenter
Associate Director Social:
Lindsay Graydon
Social Strategist:
Molly McDonald
Community Manager:
Hannah Beardsley
Senior Business Affairs Manager:
Amy Keddy
SVP Group Account Director :
Emily Brooks
VP Account Director:
Claire Powell
Account Supervisor:
Suzie Wyman
SVP Group Account Director :
Christina Orlansky
Account Director:
Colin Brown
Account Supervisor:
Kelsey Labrot
Senior Account Executive:
Meg Weldon
Senior Account Executive:
Lauren Nickl
Account Executive:
Carla Ford
Account Executive:
Nicole McNey
SVP Group Media Director:
Jamie Dorfman
VP Associate Media Director:
Persephone Kazl
Media Supervisor:
Molly Lashner
Senior Media Planner:
Kathryn Cucuzza
Media Planner:
Allyson Koval
Assistant Media Planner:
John Parker
Production:
Yeti Productions
Content Producer:
Kelly Benson
Senior Editor:
Ethan Goldhammer
Soundtrack:
Vo Record
VO Talent:
Jessica Phearsome

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Project Type