JetBlue's ASMR video lets you relax to the sounds of airports and planes
The airline is getting in on the social media trend for the holiday season
Editor's Pick
Just in time for the holidays, JetBlue is tapping into the ongoing ASMR trend with a nine-minute long video letting you relax to the sounds of airports and planes.
If just the mention of the word airport is likely to make you break out in hives at this time of year, hang in there. The video, which includes airplanes landing and taking off, airport announcements, light crowd sounds, footsteps, airport carts, gentle typing, luggage rolling, soda cans opening and pouring and gentle chip-bag crinkling, is surprisingly soothing.
To create the audio experience, JetBlue and agency MullenLowe partnered with Dr. Craig Richard, co-author of the first ASMR brain scan study and coordinator of the largest ASMR database, who said in a statement, “It’s been great working with JetBlue, an airline that recognizes the importance of offering its customers non-traditional solutions to unwind, especially during the typical mix of joy and stress in the holiday season.”
Alongside the video JetBlue is also promoting its newly-introduced inflight meditation sessions.
Other brands to have used ASMR this year include Bacardi, Lynx and Michelob Ultra, but the trend has been around since at least 2015, when Dove Chocolate used it in a video from China.
Credits
- Date
- Dec 20, 2019
- Client :
- JetBlue
- Agency :
- MullenLowe
- Vice President Marketing :
- Elizabeth Windram
- Director Brand & Advertising :
- Chantal van Wijnbergen
- Manager Corporate Communications :
- Julianna Bryan
- Manager Advertising Content & Social :
- Heather Berko
- Senior Analyst Content & Social :
- Zach Linder
- Coordinator Content & Social :
- Taylor Taverna
- Executive Creative Director :
- Dave Weist
- Executive Creative Director :
- Tim Vaccarino
- SVP Creative Lead Social & Digital :
- Dustin Johnson
- Senior Social Content Designer :
- Anne Love Feild
- Social Content Writer :
- Myles Badger
- Social Content Designer :
- Eliza Mead
- VP Strategy Director Social :
- Stacy Carpenter
- Associate Director Social :
- Lindsay Graydon
- Social Strategist :
- Molly McDonald
- Community Manager :
- Hannah Beardsley
- Senior Business Affairs Manager :
- Amy Keddy
- SVP Group Account Director :
- Emily Brooks
- VP Account Director :
- Claire Powell
- Account Supervisor :
- Suzie Wyman
- SVP Group Account Director :
- Christina Orlansky
- Account Director :
- Colin Brown
- Account Supervisor :
- Kelsey Labrot
- Senior Account Executive :
- Meg Weldon
- Senior Account Executive :
- Lauren Nickl
- Account Executive :
- Carla Ford
- Account Executive :
- Nicole McNey
- SVP Group Media Director :
- Jamie Dorfman
- VP Associate Media Director :
- Persephone Kazl
- Media Supervisor :
- Molly Lashner
- Senior Media Planner :
- Kathryn Cucuzza
- Media Planner :
- Allyson Koval
- Assistant Media Planner :
- John Parker
- Production :
- Yeti Productions
- Content Producer :
- Kelly Benson
- Senior Editor :
- Ethan Goldhammer
- Soundtrack :
- Vo Record
- VO Talent :
- Jessica Phearsome
Need a credit fix? Contact the Creativity Editors
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