'Flying It Forward': JetBlue Is Turning an Airline Ticket Into a Chain Letter of Human Goodness

Humanitarian Initiative Awards Flights to Deserving Individuals

Published On
Oct 30, 2014

Editor's Pick

JetBlue is putting its own slant on the concept of "paying it forward." In a social-media-driven initiative called "Flying it Forward," the airline started by awarding one free JetBlue ticket to a deserving individual involved in humanitarian efforts, then let that person select another deserving recipient of a free ticket, and so on and so on.

The first Flying It Forward ticket recipients, shown in this video by agency Mullen, include Tameka Lawson, who represented her Chicago non-profit I-Grow at a UN conference in New York, and Louis Elneus, who helped build the first public library in his home country of Haiti.

Credits

Date
Oct 30, 2014
Brand:
JetBlue
Client:
JetBlue
Agency:
Mullen-Boston
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Senior Vice President, Group Creative Director:
Dylan Bernd
Senior Vice President, Creative Director, Technology:
Christian Madden
Associate Creative Director:
Ben Salsky
Associate Creative Director, Experience:
Mark Boroyan
Senior Art Director:
Dan Madsen
Copywriter:
Nick Olish
Senior Creative Technologist:
Joe Palasek
Creative Technologist:
Adam Riggs
Creative Technologist, Systems:
Stefan Harris
Senior Digital Designer:
Scott Petrichko
Designer:
Han Na Jung
Senior Creative Retoucher:
Andy Jones
Quality Assurance:
Ryan Nelsen
Senior Vice President, Executive Director Integrated Production:
Liza Near
Lead Producer:
Jamee Sheehy
Senior Integrated Producer:
Liz Shook
Content Producer:
Eric Skvirsky
Director:
Rob Apse
Second Camera:
Kristyn Ulanday
Second Camera:
Max Esposito
Second Camera:
Amanda McGrady
Senior Editor:
Rob Apse
Vice President, Senior Editor:
Jessica Phearsome
Editor:
Max Esposito
Assistant Editor:
Libby Ryerson
Director, Art Production:
Tracy Maidment
Senior Digital Producer:
Kim Bennett
Print Production:
Aidan Finnan
Project Manager:
Nicole Capone
Senior Copy Editor:
Emily Rumery
Senior Vice President, Group Account Director:
Drayton Martin
Vice President, Account Director:
Patrick Meeley
Account Supervisor:
Hannah Moore
Senior Account Executive:
Melissa Sabones
Strategic Analytics Manager:
Steve Sandiford
Senior Digital Analyst:
Alex Yip
Senior Brand Strategist:
Sloane Beaver
Senior Vice President, Group Media Director:
Keith Lusby
Vice President, Group Digital Director:
Jade Watts
Vice President, Associate Digital Media Director:
Rachel Allen
Senior Digital Media Planner:
Jess Conway
Vice President, Account Director:
Jaclyn Ruelle
Account Supervisor:
Megan Oxland
Senior Account Executive:
Kara Feigenbaum
Account Executive:
Brittany Topham
Production Company:
Untold Productions
Director/Producer:
Jared Goodman
Director, Photography:
Etienne Suaret
Director, Photography:
Matthew Kohl Threlkeld
Utility:
David Bouley
Audio Post:
Soundtrack
Audio Mix:
Soundtrack
Senior Vice President/Group Creative Director:
Tim Cawley

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Project Type