JetBlue : Get Away With It

An online game show.

Published On
Jun 05, 2012

Editor's Pick

Remember game shows? They came before reality TV threatened to overwhelm all our lives. JetBlue and agency Mullen invites you to take part in a real, live, old-school game show called 'Get Away With It.' The only difference is: it's online.

There's a real host (Mark Hammerberg, played by voice actor Jim Conroy) and an assistant, Hailey Sweet, and anyone with Skype and a webcam can play. The game will run from June 18 to June 22, with three players at any one time. They will answer questions about JetBlue, vacation getaways and travel, and the winner of each show will get a JetBlue vacation getaway for two. An accompanying interactive game will let those not playing in the live show enter for a chance to win some cash as well.

The show will be taped from a studio in New York, and promotions are just like a real game show, with 'snipes' during shows on local TV in Boston and New York and tune-in reminders during primetime show annoucements. Digital billboards will also be placed in Boston and New York to remind people to play.

Credits

Date
Jun 05, 2012
Brand:
JetBlue
Client:
JetBlue
Agency:
Mullen
Chief Creative Officer:
Mark Wenneker
Executive Creative Director/Production:
Tim Vaccarino
Executive Creative Director/Production:
Dave Weist
Creative Director:
Cliff Leicht
Creative Director:
Wendy Leicht
Copywriter:
Jamie Rome
Copywriter:
Nick Olish
Art Director:
Ryan Montgomery
Art Director:
Sung Ha
Art Director:
Eliana Perez De Gracia
Creative Technology:
Christian Madden
User Experience:
Jason Grigley
Digital Production:
Topher Dubay
Video Production:
Trisha Dowley
Video Production:
Kim Burns
Print Production:
Mark Gardner
Media Creative Fusion:
Sean Corcoran
Media Creative Fusion:
Katie Thompson
Media Creative Fusion:
Tracy Barahona
Media Creative Fusion:
Meg Molnar
Media Creative Fusion:
Keith Lusby
Media Creative Fusion:
Marissa Curcuru
Media Creative Fusion:
Allan Apjohn
Site Development and Production:
unit9
Digital Production:
Lisa Neary
User Experience:
Hoon Oh

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Project Type