Remember game shows? They came before reality TV threatened to overwhelm all our lives. JetBlue and agency Mullen invites you to take part in a real, live, old-school game show called 'Get Away With It.' The only difference is: it's online.
There's a real host (Mark Hammerberg, played by voice actor Jim Conroy) and an assistant, Hailey Sweet, and anyone with Skype and a webcam can play. The game will run from June 18 to June 22, with three players at any one time. They will answer questions about JetBlue, vacation getaways and travel, and the winner of each show will get a JetBlue vacation getaway for two. An accompanying interactive game will let those not playing in the live show enter for a chance to win some cash as well.
The show will be taped from a studio in New York, and promotions are just like a real game show, with 'snipes' during shows on local TV in Boston and New York and tune-in reminders during primetime show annoucements. Digital billboards will also be placed in Boston and New York to remind people to play.