JetBlue Passengers Find More Common Ground Than Presidential Candidates in Election-Themed Stunt

Passengers Come to Consensus to Win Free Trip

Published On
Feb 22, 2016

Editor's Pick

As the presidential campaigning gets more fervent and lines become increasingly divided, JetBlue steps out to show how far teamwork and compromise can take you, in a new election-themed stunt out of MullenLowe.

The airline punked a group of JetBlue passengers on a trip from Boston to Phoenix. A spokesman presented them with an interesting challenge: each of the travelers would win a free JetBlue trip, but only if all 150 passengers could "Reach Across the Aisle" and decide on a single destination. The passengers had the whole lineup of JetBlue flights to choose from.

The video captures some moments of conflict: Should they go domestic or international? What if they didn't have passports?

Ultimately, however, the passengers found something we haven't been seeing on the campaign trail -- common ground -- and they all scored a trip to Costa Rica as a result.

Credits

Date
Feb 22, 2016
Brand:
JetBlue
Client:
JetBlue
Agency:
Mullen Lowe
Vice President, Marketing:
Jamie Perry
Manager, Regional Marketing and Consumer Promotions:
Tara Carson
Director, Corporate Communications:
Doug McGraw
Manager, Brand Advertising and Content:
Phil Ma
Corporate Communications Manager:
Morgan Johnston
Consumer Promotions Analyst:
Jaclyn Costantino
Chief Creative Officer:
Mark Wenneker
Executive Creative Director/Production:
Tim Vaccarino
Executive Creative Director/Production:
Dave Weist
Senior Art Director:
Ryan Montgomery
Senior Copywriter:
Tim Bildsten
Senior Art Director:
Jay Spahr
Senior Copywriter:
Nick Olish
Executive Director, Integrated Production:
Liza Near
Content Producer:
Eric Skvirsky
Director, Photography:
Rob Apse
Senior Editor:
Rob Apse
2nd Camera:
Jake Stafford
Assistant Editor:
Jake Stafford
Animator:
Eric Ko
Production Supervisor:
Kristine Ring-Janicki
Project Manager:
Molly McKeown
Senior Vice President, Group Account Director:
Drayton Martin
Account Director:
Molly Bluhm
Account Executive:
Grace Clemow
Senior Vice President, Account Director PR:
Jaclyn Ruelle
Account Supervisor:
Becky Brand
Vice President, Associate Media Director:
Rachel Allen
Agency Partner:
Mediahub
Digital Media Supervisor:
Shoshana Levine

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Project Type