Jet.com Celebrates Your Shopping Cart in Responsive Social Campaign

There's Much Excitement to Be Had Over Diapers

Published On
Sep 09, 2015

Editor's Pick

Yesterday, online retailer Jet.com made its advertising debut with an over-the-top ad via R/GA that showed people's heads literally exploding with excitement over the savings afforded by company. Today, it followed the ad up with a responsive social campaign that plays off the items in actual shopper's carts.

Created out of SS+K, the #JetSpree effort enlists a buttoned-up spokesman, double dutch jumpers, a comedy troupe and more to create stories on the fly about shoppers' various product purchases, from the needs of a new mom, to nametags for a man named Michael, to face cream to a guy's subwoofer buy. The videos leverage suchs devices as haiku, a tiny toy pig, a barbershop quartet and revelers on New Year's Eve 1999.

See more of the cart videos on Jet.com's Youtube channel.

As Jet.com Chief Customer Officer LIza Landsman told Adage, "It is both a really fun, gamified way to bring to life these smarter carts, and also a great way for us to drive home the message that the more you buy smart, the more you save."

Credits

Date
Sep 09, 2015
Brand:
Jet.com
Client:
Jet.com
Agency:
SS&K
Chief Customer Officer:
Liza Landsman
Vice President, Marketing:
Sumaiya Balbale
Creative Vice President:
Christina Antonopoulos
Partner, Chief Creative Officer:
Bobby Hershfield
Creative Director/ Copywriter:
Armando Flores
Associate Creative Director:
Kat Lam
Senior Copywriter:
Madeline DiGangi
Senior Vice President, Director, Production:
John Swartz
Executive Producer:
Christopher McLallen
Senior Vice President, Digital Strategy:
Kevin Skobac
Digital Strategist:
Claudia Cukrov
Senior Account Executive:
Keri Cook
Account Executive:
Cammie Reilly
Copywriter:
Steven Young
Copywriter:
Lindsey Lanpher
Copywriter:
Francesca Chabrier
Copywriter:
Step Schultz
Production Company:
Arts & Sciences
Director:
Tom Scharpling
Executive Producer:
Christa Skotland
Producer:
Rob Hatch-Miller
Editorial Company:
Arcade Edit
Executive Producer:
Sila Soyer
Editor:
Jeff Ferruzzo
Partner, President:
Brad Kay

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Project Type