Jiffy Lube : Anxiety Crusher

Crush your worries with a monster truck.

Published On
Jul 16, 2012

Editor's Pick

To help vehicle owners get over their maintenance worries, Jiffy Lube and agency JWT Atlanta have created a Facebook monster truck game where people can 'crush' their anxieties. The game utilizes Bing's image search API to let Facebook users search for a visual of the thing they most fear, and see it crushed in a Jiffy Lube branded monster truck arena. There, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and more, they can see whatever worries them totally annihilated.

Credits

Date
Jul 16, 2012
Brand:
Jiffy Lube
Client:
Jiffy Lube
Agency:
JWT-Atlanta
Chief Creative Officer:
Perry Fair
Group Creative Director:
Tim Wettstein
Senior Copywriter:
Jeremy Jones
Senior Art Director:
Dustin Tamilio
Producer:
Khia Banks
Director, Integrated Production:
Peter Blitzer
Digital Production Company:
Lollipop, Toronto
Game Developer:
Jason Oda

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