Jimmy John's already reminded us in an earlier campaign that it has strict rules about delivery zones in order to keep people's sandwiches fresh. But now, the sandwich chain is at least letting one "superfan" who doesn't live near enough get hold of some of its food—it's buying that person a house.
Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest, running from now through October 4. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice.
Agency WorkinProgress is again behind the campaign, and to promote it has some funny ads—including one where somebody has actually put up a fake house facade in order to get a Jimmy John's delivery.
The campaign reminds a little of when Burger King France helped someone move house in order to be near one of its restaurants. But with its message about the freshness of the food, it's more than just a stunt—t's a good fit with the strategy.