Jimmy John's is buying superfan a house just so they can get its deliveries

The campaign is being promoted by some funny ads via WorkinProgress

Published On
Aug 13, 2019

Editor's Pick

Jimmy John's already reminded us in an earlier campaign that it has strict rules about delivery zones in order to keep people's sandwiches fresh. But now, the sandwich chain is at least letting one "superfan" who doesn't live near enough get hold of some of its food—it's buying that person a house. 

Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest, running from now through October 4. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice.

Agency WorkinProgress is again behind the campaign, and to promote it has some funny ads—including one where somebody has actually put up a fake house facade in order to get a Jimmy John's delivery. 

The campaign reminds a little of when Burger King France helped someone move house in order to be near one of its restaurants. But with its message about the freshness of the food, it's more than just a stunt—t's a good fit with the strategy. 

 

 

 

 

Credits

Date
Aug 13, 2019
Client:
Jimmy John's
Agency:
WorkinProgress
Partner Creative:
Matt Talbot
Creative Director:
Stephen Dalton
Creative Director:
Lauren Perlow
Associate Creative Director:
Josh Shelton
Associate Creative Director:
Haley Garyet
Senior Designer:
Jimmy Rosen
Partner Production:
Stafford Bosak
Executive Producer:
Molly Schaaf
Partner Account & Strategy:
Alex Guerri
Partner Account & Strategy:
Evan Russack
Director Account & Strategy:
Stacy Moss
Supervisor Account & Strategy:
Sally Kubancik
Partner Technology:
Harold Jones
Production Company:
Arts & Sciences
Production Service Company:
Animals
Director:
Adam & Dave
Director of Photography:
Benn Martenson
Executive Producer:
Marc Marrie
Line Producer:
Gillian Marr
Editorial Company:
MackCut
Editor:
Ryan Steele
Assistant Editor:
Devon Flint
Executive Producer:
Gina Pagano
Color:
Company 3
Colorist:
Tim Masick
Producer:
Kevin Breheny
VFX & Finishing Company:
Framestore
Flame Artist:
Theo Maniatis
Flame Artist:
Eric Bruno
President, Advertising North America:
James Razzall
Head of Production:
Bethan Thomas
VFX Producer:
Georgina Poushkine
Production Coordinator:
Jamie Runkle
Music House:
APM Music
Mix House:
Coupe Studios
Audio Engineer & Sound Designer:
Greg McRae
Audio Executive Producer:
Aaron Lasko
Audio Executive Producer:
Eric Singer

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