This stunning photography aims to capture cultural diversity before it's gone

JWT worked with photographer Jimmy Nelson on film containing over 1500 photos

Published On
Dec 17, 2018

Editor's Pick

Never yet seen images of some of the last indigenous communities on earth are in show in a photography-focused short film, "Blink And They're Gone," created by JWT and photographer Jimmy Nelson.

The project aims to preserve cultural diversity by capturing indigenous people across the world. The film was made with over 1500 photographs taken by Nelson during his travels over 30 years, showing images of 36 communities. These images were selected from over 1000,000 taken by Nelson.

The film, which took 90 days to edit, features images of the Huli Wigmen from Papua New Guinea, the Kazakhs of Mongolia, the Sadhus of India, the Wodaabe from Chad and others. It was directed by JWT India’s Chief Creative Officer, Senthil Kumar in Mumbai, working closely with J. Walter Thompson’s Global Creative Lead, Bas Korsten, who is based in Amsterdam.

It's the first start of a wider campaign planned for 2019 that will see Nelson work with JWT to raise awareness of indigenous cultures. This will include a book, "Homage to Humanity," combining VR and 360-degree films with Nelson's photography, and a companion app that will allow the viewer to scan every image to reveal behind-the-scenes film and intimate stories of the people who have been photographed.

Korsten says in a statement: “When Jimmy contacted me over a year ago I was instantly drawn to his work and his ambition. Jimmy wanted to start a global discussion on the preservation of cultural identity. A discussion like the one we instigated with The Next Rembrandt project two years ago. I’m really happy that JWT India’s Senthil Kumar and I can contribute to this unique project with a mix of creativity and technology.”


Dec 17, 2018
Client :
Jimmy Nelson
Agency :
Agency :
Photographer :
Jimmy Nelson
PR Manager :
Marit de Hoog
Project Manager :
Coco Box
Director :
Senthil Kumar
Creative Team :
Bas Korsten
Creative Team :
Senthil Kumar
PR Director :
Jessica Hartley
Production House :
Small Fry Production
Editor :
Priyank Premkumar
Editor :
Dev Nayak
Editor :
Kevin Menezes
Music Director :
Dhruv Ghanekar
Vocal Percussion :
Taufiq Qureshi
Sound Engineer :
Joseph George
Original Soundscapes :
Various Indigenous Artists
Post Producer :
Jebastin Anton

Need a credit fix? Contact the Creativity Editors

Project Type