Fans of Harry Potter are ecstatic following the announcement of Pottermore, an interactive website developed by Potter author JK Rowling and digital creative agency TH_NK.
The site will feature an array of unpublished material, including background details on many of the characters, and magical lore from the stories, all of which can be viewed interactively as you read the stories. The website will open first to a million users who register first on 31 July (Harry's birthday). These users will help shape the content of the site, with its full launch set to take place in October. The site will also sell Potter e-books.